THE BLOG
Secrets the Diet Industry Keeps From You, Pt1
Dec 16, 2024
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When I first began writing about women’s health nearly 30 years ago, my focus was simple: provide the clarity that the fitness industry often fails to offer. The very notes I jotted down back then became the blueprint for my successful training studios and gyms. Yet, despite decades of effort, not much has changed—except in some ways, things have worsened.
Let’s start with a staggering fact: the U.S. diet industry generated $90 billion in revenue in 2023. Meanwhile, 67% of...
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